sets us apart
channel-360 is the only industry resource that can deliver all the following benefits:
industry’s best channel development resources
available to you at any time
compelling channel value proposition and new
channel program design within two months
Immediate access to the marquee resellers that
have relationships with your prospective
highest caliber of channel sales coaches
available to train your internal sales staff
Resources to immediately help get your
underperforming channel program back on track
At channel-360, we start by developing your compelling channel value proposition,
which contains your value to the channel partner’s customers, your value to your channel partners,
and your channel partner’s costs of doing business with you.
The value proposition leads to your partner profile, target recruitment list, and specific channel partner program.
Note that the value proposition constantly changes over time due to a variety of factors, and must be refreshed to stay vital.
The channel-360 process framework is based on over 20 years of industry experience.
The channel plan spans the entire channel life cycle (versus just the launch), covers all program elements,
and encompasses all management goals.
Guidelines describing interaction between vendor and partner sales people are
communicated to all partners. All back-end processes for sales, channel marketing, technical support, and finance
are clearly defined with adequate training and guidance.
In the end, the value and trust that are created will
directly impact the speed and size of your sales results.
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