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Management Team
The Channel Dilemma
The channel-360 Advantage
Why Use Channels

The channel-360 Advantage
What sets us apart

channel-360 is the only industry resource that can deliver all the following benefits:
The industry’s best channel development resources available to you at any time
A compelling channel value proposition and new channel program design within two months
Immediate access to the marquee resellers that have relationships with your prospective customers
The highest caliber of channel sales coaches available to train your internal sales staff
Resources to immediately help get your underperforming channel program back on track

Our process approach

At channel-360, we start by developing your compelling channel value proposition, which contains your value to the channel partner’s customers, your value to your channel partners, and your channel partner’s costs of doing business with you.

The value proposition leads to your partner profile, target recruitment list, and specific channel partner program. Note that the value proposition constantly changes over time due to a variety of factors, and must be refreshed to stay vital.

The channel-360 process framework is based on over 20 years of industry experience. The channel plan spans the entire channel life cycle (versus just the launch), covers all program elements, and encompasses all management goals.

Guidelines describing interaction between vendor and partner sales people are communicated to all partners. All back-end processes for sales, channel marketing, technical support, and finance are clearly defined with adequate training and guidance.

In the end, the value and trust that are created will directly impact the speed and size of your sales results. Learn more about the channel-360 services.

Free Consulation

Interested in making your channel sales program a competitive advantage?  Click here to schedule a free consultation.

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