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channel-360 Advantage Services
Mid-sized companies (100-500 employees) operating in the channel typically have staffed channel programs under constant pressure to produce quarterly sales growth. When channel sales flatten or decline it signals the onset of problems that have already occurred. Unchecked, these problems lead to sales momentum loss and deepening resentment toward the channel. Internal channel staff may lack the resources, experience, or tools to make appropriate changes quickly.

channel-360 provides a plan for companies to quickly reestablish competitive advantage in the channel. In addition, channel-360 can work with your internal staff to help implement your new plan, provide coaching for sales or channel development personnel, explore new areas of channel focus, recruit partners, understand how to best target new product launches in the channel, and assist in driving sales results. channel-360 can provide guidance to ensure sales results continue to stay on track in the future.

Program Assessment

channel-360 will provide an assessment of the strengths and weaknesses of your existing program, an updated channel value proposition, and recommendations for enhancements to executive management.
The engagement process consists of a management questionnaire, internal & external research (as defined in the Advantage Design template), and a final presentation to management - all within 8 weeks.
Benefits include the application of expert industry guidance to get your channel program back on track toward increased sales.

Custom Projects

channel-360 can provide projects tailored to your specific needs, such as recruitment of marquee partners, expansion into international geographies, changes in channel focus to compliment new product introductions, coaching of internal channel development staff, or advanced channel sales skills training.
Specific project & timelines for the engagement process will be agreed upon after completion of the Advantage Program Assessment project.
Benefits include the application of expert council toward the creation of new channel initiatives, program improvements, or coaching and skills training to increase your channel results.

Semi-Annual Audit

channel-360 will provide a summary of research findings on the current effectiveness of your channel value proposition, an updated channel value proposition, and an updated target partner profile (if necessary).
The engagement process includes partner research, internal research, and a presentation to management – all within 6 weeks.
The key benefit is keeping you vital to your partner’s success.
Free Consulation

Information Request
For more information about the channel-360 Assessment Service and a free phone consultation, please click here.


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